Whether a meta-theme like sustainability or an industry topic like food – regardless of the altitude of the topic at hand, I always take an interdisciplinary view of things. In order to inspire my listeners, readers and project partners, I combine information with intrinsic persuasiveness. This guarantees valuable aha-moments, which at best lead to new ways of thinking and acting. I love to get things rolling. And if this ultimately leads to products, services or mindsets of organisations and companies being more sustainable than before, I am happy. Because too often we walk on familiar paths without realizing our full potential – for the benefit of the people and the environment around us.
